Finding Your Blogging Voice
Today’s post is by Kira from Her New Leaf. She has clearly found her blogging voice and style and has a growing readership to prove it!
Blogging can be a fantastic way to take your business to the next level. You gain a following, your followers share your content, people fall in love with your brand, and as a result, you make sales! But even if you are a businessperson first and a blogger second, the essential ingredient to a successful blog is finding your blogging voice.
I firmly believe that a blogging voice, or the tone and style of your writing is not something you create; it is something you find. You can try to sound however you want, but if it is not truly your voice, it won’t seem genuine, and you won’t be able to connect with your readers. The beauty of blogging is that there are millions of bloggers with millions of voices and even more people who want to read blogs. Everyone likes something a little different. Here are some tips for finding your blogging voice.
Blog for yourself.
Write down every idea you have, and write as much as you can. It is not necessary for every thought to turn into a post! I’m sure every blogger can tell you about the countless half-written posts in her drafts folder, notebook, and brain. But you can’t find what you enjoy writing about without writing!
Get inspired by everyday life.
Blogging is not about going out and creating expensive photo shoots or “blog-worthy” projects. If you can learn how to find inspiration in your own life, you can blog about it! Your sleepy weekend of a trip to the farmers market can become a post on touring your hometown’s local attractions. Your failed attempt to knit a baby hat can become a hilarious but inspirational post on why you shouldn’t give up on less-than-productive hobbies. Your readers will stick around if you teach them something, and what better to teach than something you know well?
That being said, you don’t need to be an expert.
Sometimes I feel hesitant to write about my hobbies. I find myself thinking things like, “I like taking photos, but I don’t know how to use my camera’s fancy dials,” or “I enjoy making graphics, but I’m probably not using the tools properly.” The truth is: you don’t need to be an expert to blog about a topic. Most people who write blogs are not experts either! Most bloggers have day jobs or careers totally unrelated to their “blogging lives.” Here’s a secret: your readers don’t want you to be perfect. They want to learn along with you, to celebrate your successes, and to pick you up when you fail. Blogging is about sharing – just share your story!
The more you write, the easier it will get.
Start by giving yourself a challenge – can you write one 300+ word post per day for a week? Once you are done, reflect on you work and your process. Which posts sound most complete? Which did you enjoy writing the most? Which do you think will generate the most traffic or sales? Constantly reflecting upon and evaluating your process will help you to continually improve upon your content.
So take these tips, add your own, and find your blogging voice!
Have you found your blogging voice yet or are you still working on it?
Kira blogs over at Her New Leaf- a story of starting something new. She mostly blogs about crafts, home DIY, blogging, and her ever-changing “at-the-moment” interests. Kira’s Primp My Blog series has proved hugely popular for those looking to give their blogs a facelift. So go check it out. Facebook | Twitter | Blog