Start Now: Minimum Viable Products
A few days ago I had an idea for a new project that I hope to launch within the next week.
From idea to launch in a week?
Yes, it can be done!
Normally, I would percolate on an idea for so long that I’d lose interest or start reworking and changing things to fit what I thought my target market needed or wanted. Inevitably, I’d end up never launching or someone else would launch something so similar I’d end up shelving the idea.
This time I wanted to try something different and get my idea to market as soon as possible.
The funny thing is I was actually working on launching a different idea when this new project idea! There was no reason to wait so I got started on it right away.
Minimum viable products.
Minimum viable product is a term often used in tech startup world. The idea is to create your product, release it to the world then use feedback from early adopters to develop the product even more.
You still need to create the best product you can and of course it needs to meet a need or solve a problem for your target market.
Things I didn’t do this time that I would normally have done:
- Spend time thinking about a name, brand or getting a domain name. First I’ll see how things go then I can change and alter things later.
- A full new website. Again, I can do this later once I decide on a brand name and develop the idea from your feedback.
- Researching ideas for product delivery and recurring payment systems. It’s easy to fall into the never-ending research trap so I’ve kept things simple while I test out the idea and I can always look at other solutions later.
Instead I spent my time on:
- Preparing the best product I can.
- Ideas for future products. A quick brainstorm to make sure I had enough ideas to sustain the project.
- The sales page and introductory blog post.
- I also thought about how I would spread the word (guest posts, giveaways sharing photos on instagram)
If you have an idea you are percolating on, why wait? Release the product as soon as you can and start getting feedback!
What are your biggest obstacles when launching a new product or business?