How To… Branded Labels, Cards and Boxes
In my last post, I spoke about five things to consider when branding your packaging. This time, I’m looking at a couple of ways to make those materials cost-effectively. I think this is really important when you’re starting up and can’t afford to mass produce printed materials – you can still have that big wow [...]
Set Your Brand Apart With Photography
I first discovered Prunella Soap over on Allisa Jacobs blog. She featured a wonderful interview with owner Janell and I fell in love straight away. I honestly couldn’t get this business out of my mind. Everything from the product, branding and packaging was spot on but the main thing that stood out was the photographs. [...]
The Ultimate Entrepreneur Giveaway on Oh My Handmade Goodness
December’s theme is about celebrating our achievements and looking forward to next year with positivity and grace. With the doom and gloom in the news about the economy it would be easy to give up on our dreams and try an easier more mainstream route but what kind of life would that be? I’m all [...]
How To…Branded Product Labels
I’ve been asked quite a few times how I produced the branded labels on my lavender hangings. Having spent many an hour online trying to find a company that would produce labels with my logo for less than £400, I’m happy to share the steps to help fellow makers! If you haven’t come across them [...]
Six Fantastic Fonts For Your Business
There is nothing like a unique font to add a new slant to a design or logo. I don’t take on as many design and branding projects anymore but still stumble across lots of fonts that I’d love the opportunity to use. As a little gift to you I’ve rounded up a few of my [...]
Why Branding is like Directing Your Own Film
Hello! Over the past couple of posts, I’ve shared my thoughts on gathering ideas and realising your goals when starting a creative business. This week, I’m going to start getting into the nitty-gritty of pulling your business together. Branding. It’s so personal, right? And a bit daunting – it’s the hook you’ll use to get [...]
Rise and Shine – An eBook for Creative Entrepreneurs
I’m thrilled to welcome Allisa Jacobs to The Academy today to discuss her ebook Rise and Shine. Allisa is a talented and successful designer and maker with over 2000 sales in her Etsy shop. One of her bags was recently featured in the fabulous Mollie Makes magazine! A loving mother of two, she juggles her [...]
Press Kit ideas + inspiration
I recently did a press kit brainstorming session with a client. It can be fun coming up with ideas that are different and unexpected. Your press kit represents your brand so it’s great to try and think out of the box when you put it all together. The brainstorming session got me thinking about a [...]
5 Instances Where You Can Skip Using a Designer (And What To Do Instead)
Written by Zoe Rooney from A Quick Study It’s become almost trite to say that times are tight, but that’s because it’s reality – businesses are struggling to make ends meet, much less “micro” creative businesses. Yet more people are also diving in and starting up shop as well. One frequent category of questions for [...]
A Quick Study: Colour Series
I’m loving the Colour Series from A Quick Study. Zoe is remarkably talented and really knows her stuff. The Colour Series takes a look at different ways we can put together colours schemes using inspiration all around us. She shows us how to really see colour and use it in the most effective way looking [...]
