Creating a Lookbook
Images copyright of Lynda Lye of littleoddforest and found here Lookbooks are just that, books that show off your brand’s ‘look’. They are mainly used for fashion labels to visually conceptualise the idea or ‘look’ of the latest collection but more frequently they are being used by independent brands as a form of promotion. Lookbooks [...]
Become your own publicist
photo credit: ClassicCopenhagen PR for small businesses generally involves getting the word out about what you do. You don’t need to spend money on PR as it is all about providing a story for people to write about. Hopefully your story will inspire them to write about you, and then before you know it you’ll [...]
Does your business have the X factor?
(c) Noisette Design Group Every business needs to have that special something that makes it different from the rest. The marketing books call it USP. Unique Selling Point. I like to call it the X factor. Maybe it’s the Simon Cowell in me (X factor is the UK American Idol) but you can have the [...]
Offline marketing
The buzz in the marketing world is social networking but there is lots to be said about marketing offline too. A few things that you can do without breaking the bank: 1) Give out your business card How many of you have business cards but never use them? Be proud and give them out whenever [...]
Blogging for business success
There are many reasons why blogging is one of the best ways to market your handmade business but you still have to consider if it is the right method of promoting for you. A blog can be time consuming and it can take time to cultivate a following. Don’t get disheartened if you don’t get [...]
Top 5 tips for the holiday season
1) Hold an open house One way to guarantee sales is to hold an open house. Invite family and friends, offer up a few nibbles and display yourhandmade wares around your home. Not only is it a great way to show your acquaintances what you’ve been up to all year but you can use the [...]
