There are many reasons why blogging is one of the best ways to market your handmade business but you still have to consider if it is the right method of promoting for you. A blog can be time consuming and it can take time to cultivate a following. Don’t get disheartened if you don’t get many comments at first as it can take a while before people feel they have something to add to any comments or discussion.

A few blogging tips are as follows:

1) Make sure you know why you are blogging. Your heart needs to be in it. Are you starting your blog to show how you create your products, to show your inspiration, behind the scenes of your business. Or are you only blogging because everyone else is? Maybe you don’t know what you are doing and feel like you have nothing to say. If its not for you then stop, you can damage your business more by having an unkempt blog.

2) Make sure your blog ties in with the rest of your brand image. Use a similar aesthetic, colours and fonts to create a unified brand image.

3) Don’t forget to read other people’s blogs, add them to your links and comment on any interesting posts you read.

4) Try to include photos (whoops!) with every post. Most people interested in the handmade community are visual people and like to see lots of photos to drool over.

5) Try to update your blog regularly. I aim for Monday to Friday with the weekend off. Don’t worry if you miss a day here or there but if you want readers to keep coming back then you have to too.