There are many reasons why blogging is one of the best ways to market your handmade business but you still have to consider if it is the right method of promoting for you. A blog can be time consuming and it can take time to cultivate a following. Don’t get...
The buzz in the marketing world is social networking but there is lots to be said about marketing offline too. A few things that you can do without breaking the bank: 1) Give out your business card How many of you have business cards but never use them? Be proud and...
Every business needs to have that special something that makes it different from the rest. The marketing books call it USP. Unique Selling Point. I like to call it the X factor. Maybe it’s the Simon Cowell in me (X factor is the UK American Idol) but you can have the...
