There are many reasons why blogging is one of the best ways to market your handmade business but you still have to consider if it is the right method of promoting for you. A blog can be time consuming and it can take time to cultivate a following. Don’t get...
The buzz in the marketing world is social networking but there is lots to be said about marketing offline too. A few things that you can do without breaking the bank: 1) Give out your business card How many of you have business cards but never use them? Be proud and...
Many small business owners are not clear on the differences between Marketing, PR (Public Relations) and Advertising. All three are a form of promotion but they are completely different and will achieve different things, in different ways. Since we provide PR services...
PR for small businesses generally involves getting the word out about what you do. You don’t need to spend money on PR as it is all about providing a story for people to write about. Hopefully your story will inspire them to write about you, and then before you know...
Are you thinking of approaching bloggers to feature your work but not sure how to got about it? A while back I wrote some general advice on things to remember when pitching to the press and wanted to expand on that for pitching bloggers in particular. Being featured...
