When you start working on developing new products do you use a tried and true method or do you switch it up from time to time?

I believe there are big benefits to trying different approaches when you are devising new ideas. Your final product can end up being more innovative and creative than if you used the same method you always use

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Lotta Jansdotter is a designer I have long admired. I love her work and was intrigued when I saw this insight into the design process for her new fabric range Bella. Instead of drawing out her designs or experimenting straight onto the computer, Lotta cuts out bits of paper and arranges the shapes into patterns she likes.

I find this idea so refreshing and it’s no surprise that her designs stand out when she works in a totally different way to most fabric designers.

So how can you approach your product development differently?

Forgo the computer

If you are a designing new products or artwork and normally use the computer to research or start off your designs, try switching it off. Go back to basics and look around your environment for new ways to generate ideas.

Draw and doodle

Getting your ideas from mind to paper can be as simple as doodling some quick images or as intricate as drawing whole designs out on paper first. If you are a product designer, draw out your ideas instead of launching straight into the making.

Get inspired by tactile materials.

Use materials you can find around your home or in nature to inspire your product development ideas. Starting from scratch with items you can feel, touch even smell, can add an extra dimension to your work.

Start with neutrals

Sometimes we are so excited about a project we jump straight in to choosing fabrics and colour choices. Try working only in black and white or neutral colours first until you have your design fleshed out. This way you won’t get distracted and pass a so-so design just because you were influenced by your favourite colour.

Think about the customer

When you create a product put yourself in the mind of the end-user. What problems will your product solve for them? What story surrounds what you make that will connect emotionally with the user? Creating user driven products makes it easier to sell them. Thinking about the consumer at the start of the design process ensures you create something innovative that will also have value to your customer.

Have you ever switched up your approach to product development?