Let’s get real for a minute. Growing a successful business is down to multiple components that work together to make you money.

Anyone claiming otherwise is lying.

No ONE thing is going to save your business or catapult it to success. It’s impossible.

DOES THIS SOUND FAMILIAR?

• IF I COULD JUST AFFORD A NEW WEBSITE BY (INSERT WEB DESIGN COMPANY ALL YOUR COMPETITORS USE) MY SALES WILL BE TRANSFORMED
• IF I JUST HAD A NEW BRAND PEOPLE WILL BUY MY STUFF
• IF I COULD JUST GET INTO (INSERT THE MOST POPULAR MAGAZINE IN YOUR INDUSTRY HERE)
• IF I JUST JOINED THAT COOL AND POPULAR E-COURSE THAT ALL MY IDOLS ARE AFFILIATES FOR, I COULD BE COOL AND POPULAR TOO
• IF OPRAH JUST MENTIONED MY BUSINESS, I’D BE ALL SET!

These things (yes, even the last one) will not save your business.

They will only make a difference if the other components are also working properly.

WHAT DO I MEAN BY COMPONENTS?

The components of your business are the things like; your product and service offerings, pricing, clear target market, marketing strategies, customer service, suppliers, your team, your brand experience, a website that works. All these things work together like a puzzle. If one thing is missing, your business can still work but not as efficiently. Add that one thing to all the rest and boom! Your business will be spectacular. But one of those things on it’s own, is not a business. Just like having great products alone is no guarantee of business success, neither is having a great team or a top of the range website.

SAVE YOUR MONEY UNTIL YOU KNOW WHAT’S WRONG

If you have minimal website views, spending $7000 on a new website should be the last thing to even enter your mind.

The first thing on your list should be understanding why your business isn’t working.

Why aren’t people getting to your website in the first place?

[Tweet “There’s no point spending $7000 on a website if you’re the only one to see it.”]

There are plenty of businesses out there with no websites at all. They sell on Instagram, Facebook, at craft fairs or through word of mouth. There are also many businesses with ugly websites but you know what? They still make money and work just fine.

If you’re getting lots of views and have your other components in place, then and only then will a new website, brand identity or shout out from Oprah, help you get more business.