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Increasing sales – a common sense approach
The Strategy - Target the people who can afford your stuff - Forget the rest for now - Hone your product offering to these people - Tell them about it - Close the deal The Detail It’s tempting to try and attract as many different types of people to your website or...
Creative approaches to product development
When you start working on developing new products do you use a tried and true method or do you switch it up from time to time? I believe there are big benefits to trying different approaches when you are devising new ideas. Your final product can end up being more...
How to fight entrepreneur overwhelm
Overwhelm can creep up on us when we least expect it. We say yes to a few things here and there and before you know it you are over-committed, under resourced and lacking the time to complete everything. So you start feeling stressed and less productive because you...
Using branding to reflect what you believe in
Organic Jams and chutneys- Photos copyright of Trove Foods I came across Trove Foods at the weekend after using the shop local feature on Etsy. I instantly loved their shop and the whole look and story from the outset. Based in Manchester, England, Trove Foods are a...
What is PR and how can it benefit your small business?
Many small business owners are not clear on the differences between Marketing, PR (Public Relations) and Advertising. All three are a form of promotion but they are completely different and will achieve different things, in different ways. Since we provide PR services...
Become your own publicist
PR for small businesses generally involves getting the word out about what you do. You don’t need to spend money on PR as it is all about providing a story for people to write about. Hopefully your story will inspire them to write about you, and then before you know...