Every business needs to have that special something that makes it different from the rest. The marketing books call it USP. Unique Selling Point. I like to call it the X factor. Maybe it’s the Simon Cowell in me (X factor is the UK American Idol) but you can have the...
I first discovered Prunella Soap over on Allisa Jacobs blog. She featured a wonderful interview with owner Janell and I fell in love straight away. I honestly couldn’t get this business out of my mind. Everything from the product, branding and packaging was spot on...
Organic Jams and chutneys- Photos copyright of Trove Foods I came across Trove Foods at the weekend after using the shop local feature on Etsy. I instantly loved their shop and the whole look and story from the outset. Based in Manchester, England, Trove Foods are a...
