I first discovered Prunella Soap over on Allisa Jacobs blog. She featured a wonderful interview with owner Janell and I fell in love straight away. I honestly couldn’t get this business out of my mind. Everything from the product, branding and packaging was spot on but the main thing that stood out was the photographs. Janell’s photos are impeccable and the photostyling is stands out from her competitors because they are so different.

Most photos feature a cute little dog figure with a quirky expression perched on or near the product. Janell also uses miniature succulent plants to add a natural element. Brilliant.

Why it works

At first glance it might seem random but it’s actually really clever on a few levels. Firstly, from a marketing point of view, the photos stand out. There are lot of organic, handmade soap companies on Etsy, yet with these photos Janell ensures we remember her soap (and the cute little dogs).

Tell a story with your photography

In future, when you see a piece of soap with a miniature dog on or next to it you’ll immediately think of Prunella Soap. It’s distinctive and unique, something we all should be striving for in product photographs.

From a customer point of view the dog and succulents help tell a story. They say Prunella Soap is animal friendly, vegan, organic and kind to nature.

These are not just random miniatures.

The packaging also helps to add to the story and express the brand’s values. Natural and recycled materials are prevalent including muslin bags and kraft paper. Different washi tapes add a splash of colour and pattern.

Such a great job!

Take aways:

* Find your own style to stand out from your competitors

* Look for items you may already have around the house to enhance your photos

* Take a risk and do something different.

* Revisit your brand values to help you decide on photo styling and props

* Ensure your photos and packaging are not just pretty but add to the brand and product story in some way

* Be consistent.

Do you struggle with product photography and photo styling? Would your customers be able to identify your products from a photo?