When it comes to setting effective goals for growth we need to ensure we have some clarity about what you would like to achieve. After considering where you are now with your money,  income streams and marketing you should have a better idea of where there is room for improvement and where you want to be. How you decide to grow your business is a personal choice. It’s up to you to decide what is important to you and how you will achieve it.

SMART goal setting

Using the acronym SMART you can determine a set of clear goals that you can work towards.

SMART stands for:

Specific
Measurable
Achievable
Realistic
Timebound

So if you wanted to gain more features in the press you might put:

Contact six magazine editors over the next 3 months by email with my press kit.

It is specific because it says exactly what you will do.

It is measurable because you will be able to look back to see if you achieved that number.

It is achievable and realistic because you have given yourself enough time to reach the goal. It works out at contacting two editors a month.

It is timebound because you have given yourself a date to have completed it by. This will help keep you on track and accountable.

Setting goals like this will be much more effective than simply saying- I want to achieve more press.

I’ve designed another worksheet to help build your own personal Creative Business Growth Planner. You can get the rest here.