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There is no magic bullet (and anyone who says otherwise is lying)
Let's get real for a minute. Growing a successful business is down to multiple components that work together to make you money. Anyone claiming otherwise is lying. No ONE thing is going to save your business or catapult it to success. It's impossible. DOES THIS SOUND...
5 Ways To Limit Distractions
As part of my job as a strategist I spot patterns and opportunities by observing what is going on around us. While this is great for clients, I’ve realised it has actually been holding me back in my own business. It often goes something like this: First I notice a...
Top 5 tips for the holiday season
1) Hold an open house One way to guarantee sales is to hold an open house. Invite family and friends, offer up a few nibbles and display yourhandmade wares around your home. Not only is it a great way to show your acquaintances what you’ve been up to all year but you...
Blogging for business success
There are many reasons why blogging is one of the best ways to market your handmade business but you still have to consider if it is the right method of promoting for you. A blog can be time consuming and it can take time to cultivate a following. Don’t get...
Offline Marketing
The buzz in the marketing world is social networking but there is lots to be said about marketing offline too. A few things that you can do without breaking the bank: 1) Give out your business card How many of you have business cards but never use them? Be proud and...
Does your business have the x factor?
Every business needs to have that special something that makes it different from the rest. The marketing books call it USP. Unique Selling Point. I like to call it the X factor. Maybe it’s the Simon Cowell in me (X factor is the UK American Idol) but you can have the...